Naclo Apparel was created by Jamie Williams & Charles (Chuck) Royals in 2020 during the first COVID-19 stay at home order as a form of expression and necessity. At the beginning of the pandemic, the pair temporarily left their respective lives in Brooklyn, NY & Los Angeles, CA to move home to North Carolina with their families. After weeks of being quarantined in North Carolina and with only a week worth of clothing each, Jamie and Chuck quickly realized that they were ill equipped for the months of “staying inside” to come. The partners figured out a way to creatively outfit themselves for the foreseeable future by tapping into one of their favorite clothing modification techniques, bleach processing.

I was able to capture Jamie and Chuck in their element wearing the “Norah’s Flowers” hoodie and short set. The collaboration was inspired by the ebullient Norah Grace Melvin, who is also the artist responsible for the designs present on the clothing!